Summary



In “Thinking is hard – thinking differently is harder still”, Jerry Reed discusses Dr Claudine Clarke’s interest in teaching young people to think creatively when solving problems. Dr Clarke mentions two people who have influenced her thinking – Dr John Fanselow and Dr Edward De Bono. Firstly, Dr Fanselow believes that people should try doing something a different way when they are solving a problem and this could lead to surprising results. Secondly, Dr De Bono’s Six Thinking Hats approach helps people, especially employees, to approach problem solving from different angles. Dr Clarke believes that thinking innovatively contributes to all areas by encouraging genuine creativity.

Discussion

Dr Clarke’s opinion of teaching people to think creatively to encourage creativity in problem solving is a convincing and interesting one because she points out many advantages that thinking creatively has, especially for organisations. However, Dr Clarke fails to consider that things like people’s backgrounds and culture may make it difficult to change thinking habits so easily.

Dr Clarke points out that creative thinking has many advantages for organisations, for example she says that people who learn De Bono’s Six Thinking Hats strategy return to their workplace with more approaches to solving problems. Dr Clarke’s point here is valid and makes sense that if people try to solve a problem by thinking about it from a different perspective that this will enable them to approach problem solving differently.

In addition, Dr Clarke is correct in her belief about Dr Farneslow’s approach of trying to do something a different way when they are solving a problem. Obviously using the same approach when problem solving may not work, so trying something different may result in a different outcome.

However, Dr Farneslow, Dr De Bono and Dr Clarke have not considered that people’s personalities, backgrounds and cultures may make trying to think in a different way a challenging thing to do. a

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